mobile research


mobile research

The number of people using mobile phones continues to grow in the U.S. and abroad. They’re practical and versatile, they’ve become an indispensable means of 24/7 communication for most consumers and they’re a great point of access for building a panel tailored to your project specifications.

For many members of our global community, the mobile phone is already a kind of “life-support tool.” So, conducting surveys via EMI’s “On the Go” Mobile App helps to counter the declining motivation of respondents since so many potential participants are habitually connected to their devices.

We are excited to offer mobile research capabilities in the U.S. and globally, for projects just like yours.

USA: EMI “On the Go” Mobile App

Replicates 80% of online capabilities (LOI, video, programming complexity)
425,000+ U.S. respondents
58% have no other survey apps on smartphone
73% don’t belong to another survey panel
Geo-targeting capabilities
Structured incentives

International: EMI browser-based methodology for emerging markets

More than 1.4MM people
More than 50 countries, including China/Indonesia/Africa/Big5
Respondents aged 16-44
Panel + mobile river sampling
Technology that works with any web-enabled device
Omnibus offering

Let’s get started